Hi, my name is Caleb, and I'm the founder of LIFTID.

I've been a personal trainer for over 10 years, and in August of 2022 I had a dream of becoming an entrepreneur.

I began by selling Tee Shirts. LIFTID.

I would go to a different gym every night and set up a plastic table with my shirts on them.

And every night I would tell people my story.

I would tell them about my dream of building a Brand that would make an impact on the world.

I would explain that there's nothing special about me, except for my ability to work hard and stay disciplined.

I would do my best to inspire them to chase their dreams too.

And of course, I would sell tee shirts.

I did that for 2 years. And in those 2 years I grew LIFTID to around $250k in revenue.

And then I made some mistakes. Money mistakes.

So I went back to work as a Personal Trainer to pay off some debts.

But the dream for LIFTID to grow and make an impact on the community never left.

So I began to incorporate what I had always known... Personal Training.

I built a program that included everything a person would need to get in the best shape of their lives.

I created a system to teach people how to stay in shape, and make fitness a part of their lifestyle.

And so, LIFTID came back to life.

The mission has always been to inspire others to dream big and become a better version of themselves.

I believe in hard work, discipline, and consistency. If you want real results in anything in life, you have to start there.

The vision for LIFTID is to change thousands of lives, in the gym and in life.

We will open our own gym soon.

We will be the best Personal Training Business in Boca Raton.

We will be the biggest Athletic Apparel Brand in the United States.

And we will never give up.

Discipline over Motivation.

- Caleb Troutt, Founder and CEO of LIFTID.